In my current position, I assist teams in developing user-centric products at Zionext in Chennai.
Freelancing
2019 — 2021
Used to wear different hats being a freelancer, sometimes as a UIUX designer, a website designer, a brand identity designer, and as front-end developer time and Graphic designer too.
Role
Used to wear different hats being a freelancer, sometimes as a UIUX designer, a website designer, a brand identity designer, and as front-end developer time and Graphic designer too.
Skills
User Experience Design (UED) — User Interface Design — Information Architecture — Interaction Design — Front-End Development — Front-End Design — Branding Identity — User Experience (UX) — Webflow — Usability — Mobile Interface Design
Accomplishment
Designed a website for a non-profit organization with SUPR-Q with a raw score of 4.549 out of 5.
Branding for start-ups like S³ Event organisers, and BPFC consultancy that profited ₹2,47,083 after the branding and social media marketing.
2021 — Present
2021 — Present
Used to wear different hats being a freelancer, sometimes as a UIUX designer, a website designer, a brand identity designer, and as front-end developer time and Graphic designer too.
Zionext is a leading digital learning solutions company providing one-stop end to end solutions for organization learning transformation.
Role
UI/UX Designer
UXA Designer
Accomplishment
Designed a website for a non-profit organization with SUPR-Q with a raw score of 4.549 out of 5.
Branding for start-ups like S³ Event organisers, and BPFC consultancy that profited ₹2,47,083 after the branding and social media marketing.
Designed, tested, and refined prototypes for onboarding users.
Worked hand in hand with developers, graphic designers, marketing leads and customer support to build an accessible design system.
Developed and audited UX writing for Wireless@SGx app across multiple platforms within a sprint, ensuring consistency and alignment with design objectives.
I ensured platform-wide consistency by creating a Design Language System aligned with WCAG 2.0 guidelines and documenting UI elements and interaction patterns.
Delivered information architectures with CaSoLysis 2.0 for card sorting with 4 personas with 30 users resulted with 95% confident interval on a marginal error rate of +/-4.
Skills
Design Handoff
User Experience Design (UED)
User Interface Design
Prototyping
Wireframing
Information Architecture
Interaction Design
User Research & Analysis
Webflow
UX Writing
Data Analysis & Synthesis
Design System Development
Front-End Development
Accessibility Design
Accessibility Compliance
Lean UX Methodologies
UX Documentation
Branding Identity
Mobile Interface Design
Design Principles
Visual Design — Interaction Design — Wireframing — Prototyping — Design Thinking Methodologies — UserTesting — Evaluation — Facilitating Discovery Workshop — User Research and Analysis — User Testing and Evaluation — Project Management — Leadership — UX Writing — Data Analysis and Synthesis — Design System Development — Accessibility Design and Compliance — Agile — Lean UX Methodologies — UX Documentation — Cross-Functional Collaboration and Communication — Design Principles — Typography — Colour Theory— Layout Design — Strategic Thinking.
On a typical day, I would communicate with project leads, conduct qualitative and quantitative user research, analyze and prepare insights reports, prepare low-fi designs, iterate on them with prototypes, produce high-fi designs, and prepare handoffs for developers. When a project arrives, I am responsible for scheduling and facilitating discovery workshops. There are days when I spend time socializing with fellow designers and sharing my thoughts.
Monexo Fintech Ptv. Ltd
2021 — 2021
Monexo Fintech is P2P lending marketplace.
Monexo Fintech is P2P lending marketplace.
Role
UIUX Designer
Skills
Design Handoff — User Experience Design (UED) — User Interface Design — Prototyping — Wireframing — Information Architecture — Interaction Design — User Experience (UX)
Accomplishment
Designed interface for an android app for money lending, for 6+ different personas
Implemented the design system on landing pages resulting in a user retention rate of ~51.8% on day 1 after launching
Designed, tested, and refined prototypes for onboarding users.
Worked hand in hand with developers, graphic designers, marketing leads and customer support to build an accessible design system.
2021 — Present
2021 — Present
Monexo Fintech is P2P lending marketplace.
Zionext is a leading digital learning solutions company providing one-stop end to end solutions for organization learning transformation.
Role
UI/UX Designer
UXA Designer
Accomplishment
Designed interface for an android app for money lending, for 6+ different personas
Implemented the design system on landing pages resulting in a user retention rate of ~51.8% on day 1 after launching
Designed, tested, and refined prototypes for onboarding users.
Worked hand in hand with developers, graphic designers, marketing leads and customer support to build an accessible design system.
Designed, tested, and refined prototypes for onboarding users.
Worked hand in hand with developers, graphic designers, marketing leads and customer support to build an accessible design system.
Developed and audited UX writing for Wireless@SGx app across multiple platforms within a sprint, ensuring consistency and alignment with design objectives.
I ensured platform-wide consistency by creating a Design Language System aligned with WCAG 2.0 guidelines and documenting UI elements and interaction patterns.
Delivered information architectures with CaSoLysis 2.0 for card sorting with 4 personas with 30 users resulted with 95% confident interval on a marginal error rate of +/-4.
Skills
Design Handoff
User Experience Design (UED)
User Interface Design
Prototyping
Wireframing
Information Architecture
Interaction Design
User Research & Analysis
User Testing & Evaluation
UX Writing
Data Analysis & Synthesis
Design System Development
Design System Governance
Accessibility Design
Accessibility Compliance
Lean UX Methodologies
UX Documentation
Cross Functional Collaboration
Stakeholder Management
Design Principles
Visual Design — Interaction Design — Wireframing — Prototyping — Design Thinking Methodologies — UserTesting — Evaluation — Facilitating Discovery Workshop — User Research and Analysis — User Testing and Evaluation — Project Management — Leadership — UX Writing — Data Analysis and Synthesis — Design System Development — Accessibility Design and Compliance — Agile — Lean UX Methodologies — UX Documentation — Cross-Functional Collaboration and Communication — Design Principles — Typography — Colour Theory— Layout Design — Strategic Thinking.
On a typical day, I would communicate with project leads, conduct qualitative and quantitative user research, analyze and prepare insights reports, prepare low-fi designs, iterate on them with prototypes, produce high-fi designs, and prepare handoffs for developers. When a project arrives, I am responsible for scheduling and facilitating discovery workshops. There are days when I spend time socializing with fellow designers and sharing my thoughts.
Zionext Technologies Ptv. Ltd (IN)
2021 — Present
2021 — Present
Zionext is a leading digital learning solutions company providing one-stop end to end solutions for organization learning transformation.
Zionext is a leading digital learning solutions company providing one-stop end to end solutions for organization learning transformation.
Role
UXA Designer
UXA Designer
Accomplishment
Prioritized user experience and system usability, I developed a halal certificate traceability web application that achieved an impressive 87.5% score on the SUS evaluation. This resulted in high user satisfaction and a significant 45.8% improvement over the initial score.
Successfully led UX the delivery of a Phase 2 project, which effectively solved user problems, resulting in a substantial revenue increase of 11M+ for my organisation.
Streamlined handoff process of designs to developers and saved ~3 to 4 hours per week by utilizing innovative techniques and documented every step of the UX process.
Successfully facilitated 4+ UX workshops and research for multiple projects including resulting in user-centric product delivery.
I ensured platform-wide consistency by creating a Design Language System aligned with WCAG 2.0 guidelines and documenting UI elements and interaction patterns.
Delivered information architectures with CaSoLysis 2.0 for card sorting with 4 personas with 30 users resulted with 95% confident interval on a marginal error rate of +/-4.
Developed and audited UX writing for Wireless@SGx app across multiple platforms within a sprint, ensuring consistency and alignment with design objectives.
Skills
Visual Design
Interaction Design
Wireframing
Prototyping
Design Thinking Methodologies
User Testing
Heuristic Evaluation
Facilitating Discovery Workshop
User Research & Analysis
User Testing & Evaluation
Project Management
Leadership
UX Writing
Data Analysis & Synthesis
Design System Development
Design System Governance
Agile
Accessibility Design
Accessibility Compliance
Lean UX Methodologies
UX Documentation
Cross Functional Collaboration
Stakeholder Management
Design Principles
Strategic Thinking
Visual Design — Interaction Design — Wireframing — Prototyping — Design Thinking Methodologies — UserTesting — Evaluation — Facilitating Discovery Workshop — User Research and Analysis — User Testing and Evaluation — Project Management — Leadership — UX Writing — Data Analysis and Synthesis — Design System Development — Accessibility Design and Compliance — Agile — Lean UX Methodologies — UX Documentation — Cross-Functional Collaboration and Communication — Design Principles — Typography — Colour Theory— Layout Design — Strategic Thinking.
On a typical day, I would communicate with project leads, conduct qualitative and quantitative user research, analyze and prepare insights reports, prepare low-fi designs, iterate on them with prototypes, produce high-fi designs, and prepare handoffs for developers. When a project arrives, I am responsible for scheduling and facilitating discovery workshops. There are days when I spend time socializing with fellow designers and sharing my thoughts.
Delacon Tech Ptv. Ltd (IN)
2021 — Present
2021 — Present
Delacon is an organization known for their seasoned call tracking solution, speech analysis and IVR Management
Zionext is a leading digital learning solutions company providing one-stop end to end solutions for organization learning transformation.
Role
UIUX Designer
Skills
Visual Design — Interaction Design — Wireframing — Prototyping — Design Thinking Methodologies — UserTesting — Evaluation — Facilitating Discovery Workshop — User Research and Analysis — User Testing and Evaluation — Project Management — Leadership — UX Writing — Data Analysis and Synthesis — Design System Development — Accessibility Design and Compliance — Agile — Lean UX Methodologies — UX Documentation — Cross-Functional Collaboration and Communication — Design Principles — Typography — Colour Theory— Layout Design — Strategic Thinking.
Accomplishment
On a typical day, I would communicate with project leads, conduct qualitative and quantitative user research, analyze and prepare insights reports, prepare low-fi designs, iterate on them with prototypes, produce high-fi designs, and prepare handoffs for developers. When a project arrives, I am responsible for scheduling and facilitating discovery workshops. There are days when I spend time socializing with fellow designers and sharing my thoughts.
Prioritized user experience and system usability, I developed a halal certificate traceability web application that achieved an impressive 87.5% score on the SUS evaluation. This resulted in high user satisfaction and a significant 45.8% improvement over the initial score.
Successfully led UX the delivery of a Phase 2 project, which effectively solved user problems, resulting in a substantial revenue increase of 11M+ for my organisation.
Streamlined handoff process of designs to developers and saved ~3 to 4 hours per week by utilizing innovative techniques and documented every step of the UX process.
Successfully facilitated 4+ UX workshops and research for multiple projects including resulting in user-centric product delivery.
I ensured platform-wide consistency by creating a Design Language System aligned with WCAG 2.0 guidelines and documenting UI elements and interaction patterns.
Delivered information architectures with CaSoLysis 2.0 for card sorting with 4 personas with 30 users resulted with 95% confident interval on a marginal error rate of +/-4.
Developed and audited UX writing for Wireless@SGx app across multiple platforms within a sprint, ensuring consistency and alignment with design objectives.
Open to new opportunities
What's new?
Connecting digital products and their users by making them an enjoyable and thoughtful experience through my interface design expertise
Products must be an aid, accommodating human physical and cognitive needs.
Howdy! I'm Antony, helping products meet human needs by collaborating with cross-functional teams around the globe at Delacon Corp.
Our experience includes a spectrum of disciplines. From industrial design to conventional print to apps. We are not a progressive nor innovative actor. We offer functional design for people and businesses that are looking for stable long-term solutions. Not the quick fix.The brand identity and digital design experience is created together with our scaleable team with the ambition to express our independency.
Work ✨
Learning Management System+
A learning management system plus a combination of a Training Management System and a Learning Management System providing the complete package of online learning solutions.
The product e-cert Halal is a web-based application. It helps the food manufacturers, shop owners, and restaurant owners with a trackable system that can reduce the painful manual work by providing a LIVE status for documents that are expiring.
eCert Halal also helps to streamline audit processes which enable auditors to quickly access documents on the system without having to search and flip physical folder delaying the entire audit process which may take hours to complete
Details
Role
UXUI designer.
Product
Web application
Deliverables
Product Discovery workshop deliverables, Information architecture, Mid-Fi, Hi-Fi and Prototypes, Design system, Usability test insights reports, handoff.
Duration
2021 November - Present (Ongoing | Support Stage)
Deliverables: End-to-end responsive web application, Design system.
Duration: 2021 - Present (Ongoing | Support Stage)
Beginning with research, I can say that we as a team made confident moves during the product development lifecycle. We embraced the Hybrid software development methodology (Agile SDM + Waterfall SDM) with many touch-points for reviews with stakeholders.
Discovery workshop
A Product Discovery Workshop spans from the define to ideate stage in a design thinking framework. It is so true that a product discovery workshop is the most efficient way to handle any project. The initial interaction between the client and the project team, wherein both parties develop a shared understanding and mutually devise strategies to solve a particular problem.
Design thinking framework
Before we get deep into the project, I would like to show you a design-thinking framework. It is entirely a user-centred approach pushing us to focus on the actual needs of users respectively, saving us a lot of effort and time.
For details on my current role, please contact me.
Experience 💼
Enthusiastic designer with 4 years of experience. Expertise in creating impactful interfaces and enhancing user experiences through research-based strategies. Dedicated to delivering high-quality designs that meet user-centric standards. View Resume
Zionext Technologies •
UXA designer
Delacon Corp
Present
UX Designer
Zionext Technologies •
UXA Designer
Monexo FinTech
UI/UX Designer
Freelancing
UIUX, Web design, Front-end web development, Branding, and Graphics design.
In accordance with NDA agreements, a few projects I work on cannot be shared publically. If you would like to know more about my works, please contact me, or connect with me on, LinkedIn or Schedule a meeting, more projects can be found onBehance.
Every now and then, I write to share interesting thoughts with the community.
Once in a while, I spend some time writing and sharing with the community. Trust me, I'm an average book reader. Instead, I listen to podcasts and read articles about topics that interest me. Below are my weekend writings.
Accessibility
7 (Seven) Principles of Universal Design
Read time: 2 mins
The 7 Principles of Universal Design were developed in 1997 by a working group of architects, product designers, engineers and environmental design researchers, led by the late Ronald Mace at North Carolina State University.
Deceptive design is tricks found in websites and apps that make users do things which they didn't mean to, like purchasing or signing up for something. Utilising the user's lack of awareness for the benefit of the company.
In the 1960s, computer technology began outpacing the speed of software programming. Computers became faster and cheaper, but software development remained slow, difficult to maintain, and prone to errors.
Card sorting will help you understand your users' expectations and understanding of your topics. It is often most useful once you have done some homework to find out about your users and understand your content.
